Media Coverage

In order to gain both print and online coverage we use a variety of tailored methods which all work together to achieve optimum results.  These include:

  • Plans that Deliver Results

    Plans that Deliver Results

    We plan and deliver bespoke PR strategies for our clients. This ensures we are always ahead of the game in terms of seasonal trends, product launches, exhibition dates and company news.

  • Daily Contact with Journalists

    Daily Contact with Journalists

    Daily calls, emails and tweets with our specialist network of freelance journalists and targeted editorial team members from national, regional and online media. This includes proactively pitching your products and updates for relevant features e.g.Seasonal Trend editorials, News Pages or Interior Blogs. We also liaise with clients to arrange product loans and compile expert advice or specialist comment when required. Using our knowledge of forward features we provide the editorial teams with your most suitable products and news at the right time.

  • Drafting & Distribution of Individual Press Releases

    Drafting & Distribution of Individual Press Releases

    Bi-monthly Press Releases are compiled in consultation with our clients. These are carefully timed to take full advantage of lead times and trends, gaining optimum awareness. Each Press Release is sent directly to the inboxes of our extensive journalist database, with images linked through to our Picture Bank.

  • Utilising Editorial Alert Services

    Utilising Editorial Alert Services

    To maximise potential press coverage, we subscribe to relevant editorial alert services. Email responses are sent promptly with suggestions for Blog Posts and print features such as Get the Looks and Shopping Pages.

  • Image Management via our Innovative Online Picture Bank

    Image Management via our Innovative Online Picture Bank

    Our Online Picture Bank allows registered journalists to download our client’s images 24/7 for use in their editorial features. Full product descriptions and client details are sent with each download. Feature information is provided allowing us to track potential coverage through to publication.

  • Baytree’s Social Media

    Baytree’s Social Media

    Regular inclusion within the Baytree Facebook, Pinterest, Instagram and Twitter posts, promoting your news to our followers which includes many of our journalist contacts

  • Inclusion in our Newsletter

    Inclusion in our Newsletter

    Our stylish Monthly Newsletter, ‘Baytree Loves’ is an inspirational source for our editorial contacts, raising awareness of your seasonal or on-trend products

  • Press Cuttings

    Press Cuttings

    We appreciate how important results are and each and every opportunity is tracked right through to print publication, website or online post.

  • Monthly Reporting

    Monthly Reporting

    On a monthly basis, clients are sent detailed reports summarising both the press coverage achieved and the future press coverage expected.